Why a Slow Website Is Costing You Customers (Not Just Rankings)
Most business owners think a slow website is an SEO problem. It's actually a revenue problem, and it's bigger than you think.
When people talk about website speed, the conversation usually jumps straight to Google rankings. That's real, but it's not the biggest cost of a slow site — lost customers are.
Most small business websites are slow for the same reason: they're built on platforms designed to do everything for everyone, loading far more code than any single business actually needs. A static, purpose-built site avoids that problem entirely by only shipping what's necessary to render your page.
If you're not sure how your site is performing, run it through Google's PageSpeed Insights. Anything under 70 is likely costing you customers right now.